It's been a few years since I've spent so much time in my yard planting flowers, battling hungry rabbits, and weeding. Lots of weeding. I haven't mulched the backyard flowers yet and it's almost July. In Kansas. It wasn't intentional this no mulching non decision that by default became a decision.
At the beginning of this year I started working for a nonprofit I loved. I was invited to raise money and awareness for communities I am so passionate about - the homeless, folks with mental illness, good people struggling to make ends meet and needing quality health care and students, lots of students. A perfect fit.
We know making an emotional connection with our donors and supporters is essential for success in raising awareness and funds for our missions. At it's most basic we do that through telling stories. But many of us are increasingly uncomfortable with the influence of a formulaic and provocative "let me push your cry button" style of storytelling overtaking our communications